Celebrating 50 years of Jägermeister Racing – the return of the Jägermeister racers.

50 years of Jägermeister Racing – the perfect excuse to bring the iconic orange race cars back into the spotlight. Together with Classic Driver and CD Works, we created RENNMEISTER: a bold visual tribute to the roaring days of Hockenheim, to legends like Niki Lauda and Hans-Joachim Stuck – and to an era when racing meant breaking rules.
We developed the name, logo, art direction, key visuals and an illustration style that fuses pop art, Lichtenstein flair and pit-lane grids. Bold. Loud. Fast. Or simply: Racecars after dark.