What the owl!

For the academic platform FUYAK, we developed a bold and vibrant brand identity aimed at students in linguistics master’s programs. The result: a digital experience that’s clear, confident and designed for the swipe generation.

At the centre: a stylised owl – symbol of knowledge, delivered with a wink. The visual system is dynamic and colorful: vivid blue meets turquoise gradients, and the user interface is built Mobile First with a clear, intuitive structure. The overall tone is bold, direct and full of personality.

An accompanying campaign brought the visual language into the city: iconic locations – especially in the UK – were paired with featured countries of study. These combinations appeared as teaser tiles within the app, guiding users through options and sparking curiosity.

FUYAK positions itself at the crossroads of academia and pop culture – serious in content, but visually self-assured and full of energy.