A Rabbit, a Barrel and a Lot of Character

he brand identity for Champagnerie Vienna brings together tradition, craftsmanship and a subtle twist of wit. Created in collaboration with a historic Austrian winemaker, this is a sparkling wine produced according to the classic Champagne method – elegant, expressive, precise.

The design mirrors the product’s character: refined, confident, and full of detail. A crisp combination of white and gold dominates the aesthetic, with jagged label edges reminiscent of vintage embossed seals. A special edition takes minimalism to its peak: the bottle bears only an engraved name and a wax seal – an understated statement.

At the heart of it all: the logo. A stylised rabbit with a pipe, casually perched on a barrel – a nod to Viennese charm and a playful counterpoint to the sophistication of the Art Deco-inspired serif logotype. Elegant yet irreverent.

The result is a complete brand system: logo, corporate identity, packaging and stationery – designed for a sparkling wine that celebrates character over convention.