Math with a Penguin, Please

RechenRally is the first product by new educational brand Little Dots – a rolling stamp that helps kids learn and enjoy math through play. Designed for different age groups, the Rechenroller supports basic arithmetic using charming illustrations and clear structure.

We developed the Little Dots logo, the product design, a dedicated illustration style, and the full packaging system. The visual identity is colourful, modern, and inviting – with pastel tones, friendly animal characters, and clear math tasks inside speech bubbles. Penguin, owl, fox, and lion each stand for a different operation.

The packaging is child-friendly, vibrant, and easy to understand. Colours help guide users, and sample problems on the back invite kids to dive right in. Learning becomes a game – and math becomes a friend.