Viennese delicatessen

At Vienna’s Kutschkermarkt, Pöhl & Mayr has redefined what a delicatessen can be: regional, refined, and remarkably personal. We created a comprehensive brand identity for the young team behind this traditional shop – from logo and packaging to UX/UI design and digital presence.

The logo features a goat proudly carrying a wheel of cheese – a light-hearted symbol for a business where cheese takes centre stage. Visual elements include classic copperplate-style illustrations, handwritten typography and a clean, white-focused layout – all conveying authenticity and care.

The result: a brand that feels both rooted and refreshingly modern – from the market stall to the mobile screen.